Forward Thinking Used Car Promotion

The GCADA, Greater Cincinnati Auto Dealer Association, is making an all out effort to assist dealers in Cincinnati in capitalizing on the strength of the used car market. With the consumers dollars being spent to a greater degree on used cars, the GCADA has developed a unique website for Cincinnati Used Car Dealers to display their inventory.

The concept is wrapped around a clean and easy to navigate map with stick pins. Each stick pin is associated with a participating dealer. When you mouse over the stick pin, the dealership information is displayed. Clicking on the stick pin enables you to see the entire used car inventory for that dealership on an interactive panel on the right hand portion of the screen.

This system allows the consumer to easily locate used cars that are of interest to them as if they are driving down the road to their local dealer. Location becomes a much higher priority for the online consumer in their searching.

With the partnership efforts of DealerLinkUSA, Cincnnati's premiere automotive online search marketing firm, drives online consumers to this site and only displays dealership inventories that match the specific Make or Model requested on their Google search. This strategy, referred to as "PinPoint Direct", has been very well received by dealers nationally when looking for a search strategy that both minimizes cost and increases the likelihood of a relevant customer to product match.

Hats off to the CGADA and their focus on the used car market and trying to become an effective partner with the Used Car Cincinnati Dealers.