Like many manufacturers, GM is constantly looking for new ways to keep the loyalty that they have built with several of their major brands and GMC has certainly stepped up to the challenge. For the 2010 model year, GMC has delivered the all new Terrain. The 2010 GMC Terrain is a boldly styled five-passenger crossover SUV engineered with excellent fuel economy in mind.
With Pontiac no longer in the picture, the Cincinnati Terrain Dealers believe that GM has picked up the baton and continued the race. Both the Terrain and Equinox have are being manufactured using the same platform that was developed in Korea for the Saturn VUE but has since then evolved past what it started out to be. Some of the early on impressions of the Terrain are that GMC recognized all the bad old ways of GM, including the bad engineering where vehicle clones are sold under several brands, the redundant product planning, the weird fascination with shiny objects, and embraced them with several major changes to attract customers looking for style.
The all new Terrain builds on GMC's history of innovation and engineering excellence and uses their innovation to create a smaller more fuel-efficient package for today's buyer. The features and attributes of the Terrain make it the vehicle GMC imagined, making it an appealing choice for existing traditional SUV customers who are looking for distinctive styling and increased efficiency.
Wednesday, January 27, 2010
Monday, August 31, 2009
Dealers promoting used car sales more heavily
Even with all that is taking place today to try and spur new car sales, many dealers are placing an increased emphasis on expanding their used car sales by overhauling and improving the selection of vehicles and guaranteeing their quality. By doing this, dealers hope to improve sales by changing the customers perception of secondhand cars. In doing so, dealers hope to see an increase in their profitability of selling them and as a result offset the down turn in sales of new cars.
In the past people have tended to shy away from buying used cars for fear that they might end up buying one that had been involved in an accident or undergone a major repair. With services such as Car Fax available to almost every dealer these, this has become decreasingly an issue. Customers now know that they can get all the details on a vehicle that will help them make an informed decision.
Dealers in areas such as Used Cars Cincinnati feel that by placing an added emphasis on expanding their inventories and providing a few extras that in the past would have cost the customer will bring back the excitement for those customers who still with all of the incentives and price reductions cannot afford the payments on new vehicles. Dealers are being forced to improve every aspect of service they provide which in many cases decides whether a dealer will survive or fail based on the level of customer service they provide after the sale. In fact, a lot of dealerships are offering services that cause them to be sought out by consumers both local and from distant areas. This says a lot about the way many car dealerships have improved their image and standing over the last several years.
In addition to the traditional marketing efforts available from the advertising firms, and with so many people now searching for vehicles on the Internet, many dealers are starting to used the services of Search Engine Marketing firms to help in optimizing web sites and as a result drive more traffic to their site. These methods are low cost and very effective giving each dealer a much greater ROI.
And even though the internet has improved the consumers ability to seek out some of the best deals, there is still something to be said for the face to face interaction with the dealer. Consumers can sometimes get a better feel for the trust that a dealer provides simply through the one on one interaction between the consumer and the dealer. But even with all the good things now going on for consumers in both new and used car sales, people still need to be wary of what they are seeing and do their homework before just blindly jumping in and assuming that all the promotion a dealer does is in fact providing you the right information.
In the past people have tended to shy away from buying used cars for fear that they might end up buying one that had been involved in an accident or undergone a major repair. With services such as Car Fax available to almost every dealer these, this has become decreasingly an issue. Customers now know that they can get all the details on a vehicle that will help them make an informed decision.
Dealers in areas such as Used Cars Cincinnati feel that by placing an added emphasis on expanding their inventories and providing a few extras that in the past would have cost the customer will bring back the excitement for those customers who still with all of the incentives and price reductions cannot afford the payments on new vehicles. Dealers are being forced to improve every aspect of service they provide which in many cases decides whether a dealer will survive or fail based on the level of customer service they provide after the sale. In fact, a lot of dealerships are offering services that cause them to be sought out by consumers both local and from distant areas. This says a lot about the way many car dealerships have improved their image and standing over the last several years.
In addition to the traditional marketing efforts available from the advertising firms, and with so many people now searching for vehicles on the Internet, many dealers are starting to used the services of Search Engine Marketing firms to help in optimizing web sites and as a result drive more traffic to their site. These methods are low cost and very effective giving each dealer a much greater ROI.
And even though the internet has improved the consumers ability to seek out some of the best deals, there is still something to be said for the face to face interaction with the dealer. Consumers can sometimes get a better feel for the trust that a dealer provides simply through the one on one interaction between the consumer and the dealer. But even with all the good things now going on for consumers in both new and used car sales, people still need to be wary of what they are seeing and do their homework before just blindly jumping in and assuming that all the promotion a dealer does is in fact providing you the right information.
Thursday, August 13, 2009
Where Have All The Used Cars Gone?
Now that the Cash For Clunkers (C4C) Program is in full swing, the next obvious concern is for the used car market. With thousands of old, but not completely used up, cars being brought in to be destroyed for the C4C effort, what happens to this segment of the used car market when C4C is over?
Many think that the inexpensive used car market ($1,000 - $5,000) cars will be at even more of a premium. This in effect drives up the prices for the customers that truly need a car and cannot afford to pay premium prices for lesser adequate transportation.
Dealerships are going to have to find a marketing strategy to get customers to continue to trade in their inexpensive cars despite not being able to give them up to $4,500 for these cars. Used Cars Cincinnati, one of the cities premiere used car websites, thinks that there will be less and less of these lower priced used cars available. With the lack of inventory, comes higher prices to the consumer.
Nobody knows for certain how this will play out, but inconsistency in the automotive marketplace is a pretty sure thing.
Many think that the inexpensive used car market ($1,000 - $5,000) cars will be at even more of a premium. This in effect drives up the prices for the customers that truly need a car and cannot afford to pay premium prices for lesser adequate transportation.
Dealerships are going to have to find a marketing strategy to get customers to continue to trade in their inexpensive cars despite not being able to give them up to $4,500 for these cars. Used Cars Cincinnati, one of the cities premiere used car websites, thinks that there will be less and less of these lower priced used cars available. With the lack of inventory, comes higher prices to the consumer.
Nobody knows for certain how this will play out, but inconsistency in the automotive marketplace is a pretty sure thing.
Sunday, July 12, 2009
Forward Thinking Used Car Promotion
The GCADA, Greater Cincinnati Auto Dealer Association, is making an all out effort to assist dealers in Cincinnati in capitalizing on the strength of the used car market. With the consumers dollars being spent to a greater degree on used cars, the GCADA has developed a unique website for Cincinnati Used Car Dealers to display their inventory.
The concept is wrapped around a clean and easy to navigate map with stick pins. Each stick pin is associated with a participating dealer. When you mouse over the stick pin, the dealership information is displayed. Clicking on the stick pin enables you to see the entire used car inventory for that dealership on an interactive panel on the right hand portion of the screen.
This system allows the consumer to easily locate used cars that are of interest to them as if they are driving down the road to their local dealer. Location becomes a much higher priority for the online consumer in their searching.
With the partnership efforts of DealerLinkUSA, Cincnnati's premiere automotive online search marketing firm, drives online consumers to this site and only displays dealership inventories that match the specific Make or Model requested on their Google search. This strategy, referred to as "PinPoint Direct", has been very well received by dealers nationally when looking for a search strategy that both minimizes cost and increases the likelihood of a relevant customer to product match.
Hats off to the CGADA and their focus on the used car market and trying to become an effective partner with the Used Car Cincinnati Dealers.
The concept is wrapped around a clean and easy to navigate map with stick pins. Each stick pin is associated with a participating dealer. When you mouse over the stick pin, the dealership information is displayed. Clicking on the stick pin enables you to see the entire used car inventory for that dealership on an interactive panel on the right hand portion of the screen.
This system allows the consumer to easily locate used cars that are of interest to them as if they are driving down the road to their local dealer. Location becomes a much higher priority for the online consumer in their searching.
With the partnership efforts of DealerLinkUSA, Cincnnati's premiere automotive online search marketing firm, drives online consumers to this site and only displays dealership inventories that match the specific Make or Model requested on their Google search. This strategy, referred to as "PinPoint Direct", has been very well received by dealers nationally when looking for a search strategy that both minimizes cost and increases the likelihood of a relevant customer to product match.
Hats off to the CGADA and their focus on the used car market and trying to become an effective partner with the Used Car Cincinnati Dealers.
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